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Section: Marketing, Advertising, PR Vacancy 650 |
| Post:Marketing Strategist
|
Salary contractual |
| |
| Requirements and conditions |
| Age: |
Has no value
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| Gender |
Has no value
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| Education: |
no
|
| Work schedule: |
Has no value
|
| Work place: |
Wolverhampton
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| The announcement text: |
As a member of the Marketing team the Marketing Strategist will be a critical player in developing, coordinating and executing marketing initiatives to drive business growth. He*she will be responsible for developing a strong customer and market intimacy by staying in close contact with the account management function and retailers. In addition, he*she must be able to connect customer needs, market trends and competitive activities with a commercial focus to identify opportunities for growth.
This individual will be responsible for :
• Interpreting customer, competitor, market and historical information to provide strategic advice and recommendations for future marketing activity.
• Production of tactical plans*timelines for retailers to increase penetration of products and services and positively impact revenue and earnings.
• Reviewing post event marketing activity analysis in order to determine performance against objectives, explain trends and identify future opportunities.
• Presenting information and strategic advice to the retailers and being able to influence their decisions around future activity to drive positive benefits for both parties
• Developing a rounded view of the customer relationship through review of all information sources allowing strategic recommendations to be made throughout the customer relationship.
• Liaising with the Marketing Analysis team to understand the metrics used to measure performance along with market variables to help explain trends, variances and opportunities to impact growth.
• Developing a strong consultative relationship between the account management team, their clients and the marketing team.
• Continuously seeking ways to improve business-wide knowledge and understanding of our clients` customer segments and identifying opportunities to accelerate profitable revenue growth.
Core Skills
Essential
• 2-3 years Marketing and commercial experience
• Gained or studying towards a business related or marketing qualification
• Proven experience of planning marketing activities
• Proven experience of converting data into knowledge and presenting findings and implications to senior management
Desirable
• Experience of retail or financial services environment
• Experience in planning and executing direct mail campaigns
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| Contact information |
| Employer: |
|
| Email: |
1545@stoke-on-trentcareer.informnow.com
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| Phone: |
01580 201616
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Publication date: 2009-04-05 14:40:04
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